How iNC Digital Media Used Delacon and TapClicks to Centralise Call Tracking and Optimise Campaign Performance

_{The Challenge:}
Gaining a Complete View of Call Activity

As an independent digital media agency, iNC Digital Media specialises in media buying, planning, and creative design to drive customer acquisition for its clients. However, they faced a critical gap—there was no platform in place that provided a holistic view of phone call activity and conversion metrics.

For iNC, delivering trackable marketing performance data, including phone Call Tracking, was essential. Their clients needed insights into which calls were most successful, what keywords and website activity drove those calls, and how phone interactions contributed to overall conversions. Beyond Call Tracking, iNC required a single, unified dashboard that consolidated all marketing data—Google Ads, social media, and other advertising channels—into one place to streamline campaign analysis and maximise return on investment (ROI).

_{The Solution:}
Integrating Delacon Call Tracking into TapClicks

To close the data gap, iNC Digital Media partnered with Delacon for advanced Call Tracking and TapClicks for centralised reporting. The integration was seamless, with Delacon’s call performance data flowing directly into TapClicks via an “Instant-On Connector.”

Through this solution, iNC’s clients could now:

• Track all inbound calls, listen to recordings, and categorise calls for deeper insights.
• Identify which keywords, website visits, and ad campaigns led to high-value phone calls.
• Use Speech Analytics to assess call quality, customer intent, and sentiment analysis.
• View all marketing performance metrics—including phone call data—within a single, easy-to-use dashboard.

By leveraging Delacon’s Call Tracking alongside TapClicks’ broad reporting capabilities, iNC not only streamlined client reporting but also empowered their teams to refine digital marketing strategies with real-time, data-driven insights.

_{The Results:}
Enhanced Insights and Optimised Campaigns

With Delacon and TapClicks, iNC Digital Media transformed the way clients measure marketing effectiveness. Now, they can:

• Access detailed call metrics such as average call time, total call volume, keywords, and ad campaigns that led to calls.
• Listen to and analyse call recordings to improve customer interactions and sales strategies.
• Customise reports for different client needs, displaying only relevant data while enabling real-time sorting and filtering.
• Utilise automated reports or live dashboards to monitor campaign performance and optimise ad spend.

Internally, iNC also uses Delacon’s Call Tracking data within TapClicks to conduct bespoke reporting and business intelligence analysis, ensuring they maximise the effectiveness of their own ad operations. By consolidating both web and call data, iNC’s clients now gain a complete view of their marketing performance, enabling them to make smarter, data-backed decisions that improve ROI.

“Clients can now log into the TapClicks dashboard to view phone call metrics from Delacon
and assess insights from hundreds of other marketing channels in one place. Due to our
ability to refine campaigns and conduct AB testing, most of our clients see an increase in
sales and revenue very quickly after they’ve onboarded with us. TapClicks and Delacon are
two critical tools we use for that purpose.”

– Tasha Velican,Analytics Director, iNC Digital Media

_{Looking Ahead:}
A Scalable Solution for Smarter Marketing

By integrating Delacon’s Call Tracking with TapClicks’ reporting platform, iNC Digital Media has built a scalable, automated, and data-rich solution for their clients. Moving forward, they plan to expand their use of Speech Analytics and AI-driven insights to refine marketing strategies even further.

With real-time call attribution, centralised reporting, and AI-powered insights, iNC is now equipped to help their clients stay ahead in a competitive digital landscape, ensuring maximum marketing performance and profitability.