How Jaywing used Delacon’s call attribution to enhance marketing efficiency and reduce costs for Mobile Tyre Shop

_{The Challenge:}
Attributing Calls to Their Campaign Source

With more than 50% of its sales occurring via phone calls or live chat, Mobile Tyre Shop was unable to fully track and measure marketing ROI. While digital bookings were well-documented, a large portion of conversions from paid media campaigns went unattributed due to a lack of integration between call data and digital marketing platforms.

This resulted in:

• A fragmented view of customer acquisition cost and campaign performance
• Inefficiencies in budget allocation, with ad spend going toward untracked conversions
• No visibility into which marketing channels were driving the highest-value calls and leads

Mobile Tyre Shop needed a seamless Call Tracking solution that could integrate with Google Ads, Google Analytics, Facebook, and their CRM to provide a complete view of customer journeys and marketing effectiveness.

_{The Solution:}
Call Tracking Integration with CRM and Martech

With Delacon’s Call Tracking solution, Jaywing integrated call data with Mobile Tyre Shop’s CRM via Webhook API and Google Analytics. This allowed for real-time attribution of phone leads across multiple marketing channels, including:

• Website Call Tracking – Tracking all inbound calls made from the Mobile Tyre Shop website.
• Google My Business & Call Extensions – Measuring calls from local search results.
• Facebook Ads & Social Media – Attributing offline conversions from paid social campaigns.
• SEO & Paid Search (Google Ads) – Understanding which keywords and campaigns generated high-value calls.

With this fully integrated system, Mobile Tyre Shop could now:

• ✅ Track total revenue from every marketing channel
• ✅ Accurately measure Cost Per Acquisition (CPA) for both online and offline conversions
• ✅ Reduce wasted spend on non-converting keywords and traffic
• ✅ Improve lead quality by filtering spam and low-intent calls

_{The Results:}
Driving Business Success

The integration of Delacon’s Call Tracking with Mobile Tyre Shop’s CRM and marketing stack provided immediate, measurable results:

• 📉 67% decrease in Cost Per Acquisition (CPA) while maintaining the same sales volume.
• 📈 60% increase in offline conversions attributed to the website.
• 🎯 33% improvement in lead conversion rate.
• 💰 36% reduction in marketing spend—saving tens of thousands of dollars per month.

With deeper insights into call attribution, Mobile Tyre Shop optimised keyword bidding strategies, redirecting spend from low-converting campaigns to high-value traffic sources. This data-driven approach maximized marketing efficiency and revenue while improving the customer experience.

_{Looking Ahead:}
Smart Expansion Using Existing Insights

By integrating Call Tracking with digital analytics, Mobile Tyre Shop now has a 360-degree view of its customer acquisition process. The business continues to leverage Delacon’s solutions to:

🔹 Further optimise paid search campaigns using call intent insights
🔹 Improve customer service by pre-qualifying calls based on search behaviour
🔹 Expand into new locations and demographics using data-driven targeting

With Delacon’s Call Analytics and Jaywing’s data-first approach, Mobile Tyre Shop has transformed its marketing strategy, customer acquisition process, and profitability—paving the way for continued growth.