How Webnatics Used Delacon’s Call Tracking to Prove Campaign ROI and Boost Client Performance

_{The Challenge:}
Proving Campaign Performance and Tracking Offline Conversions

As one of Singapore’s leading digital marketing agencies, Webnatics delivers high-performance advertising campaigns across search and display. Like many agencies, they needed to provide clients with full visibility into how campaigns were performing—both online and offline.

While online form submissions were easy to track through web analytics, inbound phone calls—a major conversion source for many clients—were not being measured. This created a reporting gap that limited Webnatics’ ability to demonstrate the true value of their Google Ads campaigns.

Clients were also requesting more detailed insights such as:

• The source of each call
• The number and duration of calls
• The time of day calls were received

Without this information, Webnatics could only report on online conversions, leaving a major gap in campaign attribution.

_{The Solution:}
Integrating Delacon’s Call Tracking as a White-Label Agency Solution

To overcome these challenges, Webnatics partnered with Delacon to implement an advanced Call Tracking solution across its client portfolio.

Through Delacon’s agency setup, Webnatics was able to white-label the platform, offering call tracking under its own brand to build client trust and credibility.

With Delacon’s training and support, Webnatics:

• Equipped their operations team to independently manage setup, troubleshooting, and support for call tracking clients.
• Trained their sales team on best-practice approaches for selling call tracking as part of their service suite.
• Updated their marketing collateral to position call tracking as an essential part of performance reporting.

This close collaboration allowed Webnatics to seamlessly integrate call tracking into their agency workflow and client communications.

_{The Results:}
Greater Transparency, Optimised Campaigns, and Measurable ROI

The introduction of Delacon’s call tracking delivered powerful results for Webnatics and their clients:

• ✅ Accurate call attribution between online and offline conversions, giving clients complete visibility of campaign performance.
• 💡 10% average reduction in Cost Per Lead (CPL) through campaign optimisation based on call data.
• ☎️ 25% increase in inbound calls for one key client after leveraging call insights to refine ad targeting.
• 🔄 Lower client churn among advertisers using call tracking, due to clearer ROI visibility and improved lead quality.
• 🚀 New business wins, as call tracking became a standard expectation across Singapore’s digital marketing industry.

By combining Delacon’s technology with their own optimisation expertise, Webnatics strengthened client relationships, proved campaign value, and achieved measurable business growth.

_{Looking Ahead:}
Maintaining a Competitive Edge with Advanced Call Intelligence

Webnatics continues to lead in the Singapore digital marketing landscape by integrating call tracking as a core component of every client campaign.

With Delacon’s ongoing support, the agency is enhancing campaign attribution, improving ROI reporting, and ensuring every lead—whether online or over the phone—is accounted for.

By adopting Delacon’s call tracking solution early, Webnatics has set the benchmark for transparency, performance, and innovation in agency marketing analytics.