Connect every call, campaign, and customer touchpoint in one platform
For call-centric businesses, every conversation matters. Yet too often, phone calls exist outside your digital reporting, leading to gaps in attribution, customer insight, and ROI measurement.
With the new Delacon to HubSpot integration, those gaps are gone. You can now connect your inbound call data directly into HubSpot CRM, giving marketing, sales, and operations teams a complete picture of how every call contributes to the customer journey.
Why this integration matters
Phone calls remain one of the highest-intent interactions in business. Whether it’s a customer responding to an ad, booking a service, or calling for a quote, those conversations reveal real buying signals, but they’ve often been invisible in digital analytics.
By connecting Delacon’s Call Tracking and Analytics with HubSpot’s CRM and marketing automation tools, you can now:
- Track every inbound call alongside form submissions, email responses, and ad clicks.
- Attribute calls to their marketing source, right down to the keyword or campaign level.
- Feed call insights directly into HubSpot, enriching contact records and powering smarter workflows.
This gives marketers and sales teams a shared view of what’s driving engagement and lets them act on it faster.
What your team gains
1. Enriched Contact Records
Every call is automatically logged in HubSpot with details like:
- Call source and keywords
- Caller status and duration
- Call recording and location
This eliminates manual data entry and ensures your CRM always reflects the most complete customer history.
2. Smarter Attribution
Close the loop between online and offline conversions. The integration ties phone calls back to the campaigns, keywords, and ads that generated them, allowing you to:
- Measure the true ROI of your marketing spend
- Optimise bidding strategies based on real call conversions
- Prove which channels drive the most valuable conversations
3. Actionable Insights
Call data can now power lead scoring, reporting, and even automated workflows in HubSpot. Use call engagement metrics to prioritise high-intent leads, trigger follow-ups, or refine targeting all from within your existing HubSpot environment.
How it works
The Delacon + HubSpot integration links your call tracking data directly with your CRM:
- Delacon tracks every call and attributes it to the correct marketing source.
- Call details sync automatically into HubSpot, creating or updating contact records.
- Teams gain full visibility into call performance within HubSpot reports and dashboards.
Setup is fast, simply connect your HubSpot account in the Delacon portal, map your desired fields, and start syncing call data in real time.
The result: clarity across every channel
Together, Delacon and HubSpot give your team the visibility they need to make smarter marketing and sales decisions. You’ll know exactly which channels drive high-quality calls, how those calls convert, and where to focus your budget for maximum impact.
With Delacon + HubSpot, your calls finally have a seat at the digital table.
Ready to see your call data in HubSpot?
Learn more about the integration or speak with your Delacon account representative to get started.