AGENCIES & DIRECTORIES
See what works. Back every decision.
Win and keep clients with proof they can trust. Delacon connects every click and call so you can show exactly what’s driving leads, revenue, and ROI, without piling work on your team.
Why agencies and directories choose Delacon
Your world moves fast: multiple clients, mixed channels, tight deadlines, constant “what’s working?” questions. Inbound calls are often the blind spot in attribution, and they’re usually the highest-intent leads.
Delacon gives you clarity across channels, instant insights your team can act on, and enterprise-grade reliability you can put your name to.
- Channel clarity: Tie calls to search, social, display, email, print, TV/radio, and more – down to keyword, ad, and landing page.
- Prove ROI: Attribute from first click to final conversation and surface the touchpoints that actually move the needle.
- Instant insights: Client-ready dashboards and alerts help you pivot spend the moment performance shifts.
- Reliable and compliant: Built for enterprises and regulated categories; uptime and data governance you can count on.
- Built to work: Real specialists for onboarding, problem-solving, and custom delivery – no black boxes, no runaround.
Outcomes you can put
in front of clients
Tag and track every source and attribute each call to the exact campaign, keyword, ad, or page, then push qualified outcomes to Google Ads/GA4, Power BI, TapClicks, and much more.
Higher Lead Quality
with accurate end-to-end attribution.
Lower CPL/CPA
by shifting spend to sources that trigger calls and sales.
Faster Approvals
thanks to clean, branded reporting that tells a clear ROI story.
Fewer Missed Calls
via smart routing, alerts, and SMS recovery.
How Jaywing achieved 67% lower CPA with Delacon
Jaywing, a leading digital marketing agency, used Delacon to connect Google/Microsoft Ads and SEO calls to sales via CRM integration, cutting CPA by 67%, growing offline conversions by 60%, and lifting lead conversion by 33%, while reducing ad spend and increasing sales.
Key solutions delivered:
- Attribution of phone leads from Google Ads, Microsoft Ads, and SEO.
- Matching calls to sales for deeper performance insights.
Key results achieved:
- Decreased CPA by 67% while increasing call volume by just 25%.
- Cut ad spend while increasing sales by 36%, saving tens of thousands per month.
- Increased offline conversions from the website by over 60%.
- Increased lead conversion rate by 33%.
Proven success with Agencies & Directories
For over 20 years, agencies and directories worldwide have used Delacon’s Call Tracking solutions to drive measurable results.
Built for agencies, directories & comparison sites
Call Tracking
Dynamic Number Insertion on client sites and partner landing pages; static numbers for print, OOH, and directory listings; tracking for Google Business Profiles.
Insights IQ
Post-call and missed-call automation to recover opportunities and lift conversion.
Call Management
Smart IVR, geo/time routing, and failover so your clients miss fewer high-intent calls.
Call Recording & Speech Analytics
Spot buying signals, cost concerns, compliance risks, and site issues in real conversations.
SMS360
Enhance customer communication and boost conversions with automated SMS messaging.
Integrations your teams already use
Delacon’s Call Tracking, Call Management and Speech Analytics software integrates with your favourite Martech, CRM, and BI tools for a complete view of your marketing performance.
Agencies & Directories Call Tracking FAQs
How fast can we roll out across multiple clients?
Most sites go live in days using tag managers and standard integrations. Multi-brand rollouts follow a repeatable playbook.
Can we push offline conversions back to ad platforms?
Yes. Send qualified call outcomes to Google Ads/GA4/SA360, Meta, and more for smarter bidding and ROAS optimisation.
Do you support directory and comparison journeys?
Absolutely. Track numbers on listings, partner pages, and hand-offs to client sites or call centres, full attribution included.
Will my team drown in data?
No. InsightsIQ delivers branded, client-friendly dashboards and scheduled reports that highlight what to do next.
Can we white-label and rebill?
Yes. Run Delacon under your brand, package services, and rebill from one console.
Turn complex journeys into clear results
Prove every campaign’s impact. Simplify reporting. Keep clients confident in your work.