Enhance customer, patient and student engagement and manage calls more effectively

Track calls, enhance customer service, and ensure every inquiry is handled efficiently with Delacon’s Call Management, Call Tracking, and Speech Analytics solutions.

Inbound calls: The missing link in Healthcare & Education marketing

For healthcare providers and education institutions, phone calls are essential for patient bookings, student enrolments, and service inquiries. Whether it’s a patient calling to book an appointment or a prospective student inquiring about courses, inbound calls are a high-intent lead source. 

Delacon’s Call Management, Call Tracking, and Speech Analytics solutions help organisations:

  • Improve customer engagement by understanding caller intent and optimising response strategies.
  • Reduce missed opportunities with smart call routing and geo-routing. 
  • Measure channel performance by linking calls to specific sources. 
  • Gain insights into caller behaviour with Call Recording and Speech Analytics.  

A leading global health insurance and healthcare provider, with over 40 million customers worldwide and multiple locations across Australia, needed a solution to track patient inquiries and optimise marketing spend.

Key results achieved:

Call Tracking

  • Enhanced marketing ROI by tracking call conversions across digital and offline campaigns.
  • Reduced missed calls with real-time call reporting and intelligent call routing.

Call
Management

  • Improved customer service with geo-routing, ensuring calls were directed to the nearest location.

A major education provider delivering vocational education, higher education, and university pathways across Australasia needed better insights into student inquiries.

Key results achieved:

Call Tracking

  • Integrated Call Tracking with Google Ads and Google Analytics to measure marketing effectiveness.
  • Used IVR Capture to segment calls related to admissions, optimising marketing spend on high-intent leads.

Marketing

  • Reduced Cost Per Lead (CPL) and improved Return on Ad Spend (ROAS) with data-driven attribution.

For over 20 years, Delacon has helped hospitals, clinics, aged care providers, universities, and training organisations improve marketing ROI and customer engagement.

Your key tools
for retail success

Track calls by channel, campaign, website source, search word, web page and more to measure and optimise performance and boost marketing ROI.

Streamline customer service and help ensure calls are never missed with advanced routing and failover options.

Automatically analyse customer conversations for insights to improve sales, service, compliance and operations.

Streamline customer communication and increase conversions with automated SMS.

Access insights, training, and consulting to maximise impact and save time.