Drive retail loyalty with smarter Call Tracking, Call Management and Speech Analytics

Delacon empowers retail and travel brands to optimise marketing performance, manage high volumes of inbound calls and gain valuable insights – helping you capture more leads, enhance the customer journey, and increase repeat business.

Turn every call into a conversion with smarter Call Tracking, Call Management and Speech Analytics

Inbound phone calls are a powerful yet often untapped source of leads for travel and retail businesses. Whether customers are booking a holiday, comparing products, or finalising a purchase, they want fast, helpful answers.

Delacon’s Call Tracking, Call Management and Speech Analytics solutions help you understand where your calls are coming from, route them efficiently, and capture every opportunity—so you can deliver better experiences, close more sales, and make smarter marketing decisions.

As a global leader in tires and vehicle services, Bridgestone partnered with Delacon to track, manage, and optimise over 150,000 calls/month to over 350 stores.

Key solutions delivered:

Call
Management

  • Streamlined call routing to the nearest store using IVR. 
  • Reduced missed calls with automated alerts and dashboards. 

Call
Tracking

  • Enabled optimisation of marketing ROI by tracked calls from various marketing channels (e.g., Google Ads, GBP, Yellow Pages, SMS).
  • Integrated with Google Marketing Platform and POS system to measure revenue from calls, track performance, reduce CPL/CPA and increase Return On Ad Spend.

Speech Analytics

  • “Increased conversions of sales leads by identifing customer trends, by store, with automatic keyword spotting, call categorisation and sentiment analysis

Professional Services

  • Delivered insights, customised dashboards, and ongoing support.

Since 1996, Delacon has empowered retail giants, franchises, and SMEs with cutting-edge Call Tracking and analytics tools.

Increased call conversion rates and customer satisfaction for Global Travel Brand.

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Improved ROI on paid media campaigns by 20%.

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Your key tools
for retail success

Track calls by channel, campaign, website source, search word, web page and more to measure and optimise performance and boost marketing ROI.

Streamline customer service and help ensure calls are never missed with advanced routing and failover options.

Automatically analyse customer conversations for insights to improve sales, service, compliance and operations.

Streamline customer communication and increase conversions with automated SMS.

Access insights, training, and consulting to maximise impact and save time.