RETAIL & TRAVEL
Drive retail loyalty with smarter Call Tracking, Call Management and Speech Analytics
Delacon empowers retail and travel brands to optimise marketing performance, manage high volumes of inbound calls and gain valuable insights – helping you capture more leads, enhance the customer journey, and increase repeat business.
Turn every call into a conversion with smarter Call Tracking, Call Management and Speech Analytics
Inbound phone calls are a powerful yet often untapped source of leads for travel and retail businesses. Whether customers are booking a holiday, comparing products, or finalising a purchase, they want fast, helpful answers.
Delacon’s Call Tracking, Call Management and Speech Analytics solutions help you understand where your calls are coming from, route them efficiently, and capture every opportunity—so you can deliver better experiences, close more sales, and make smarter marketing decisions.
Effortless Call Management, Call Tracking and Speech Analytics
to power success in your retail-focused industry
Optimise Marketing ROI
Track every call back to its source to measure campaign performance and allocate budgets effectively.
Enhance Customer Service
Never miss a call with advanced routing and real-time failover systems.
Gain Actionable Insights
Use Speech Analytics and Call Tracking to uncover trends, improve conversions, and refine sales strategies.
Save Time and Reduce Costs
Automate reporting, bidding and customer insights, so your team focuses on what matters most.
How Bridgestone optimised marketing and increased revenue
As a global leader in tires and vehicle services, Bridgestone partnered with Delacon to track, manage, and optimise over 150,000 calls/month to over 350 stores.
Key solutions delivered:
- Streamlined call routing to the nearest store using IVR.
- Reduced missed calls with automated alerts and dashboards.
- Enabled optimisation of marketing ROI by tracked calls from various marketing channels (e.g., Google Ads, GBP, Yellow Pages, SMS).
- Integrated with Google Marketing Platform and POS system to measure revenue from calls, track performance, reduce CPL/CPA and increase Return On Ad Spend.
- “Increased conversions of sales leads by identifing customer trends, by store, with automatic keyword spotting, call categorisation and sentiment analysis
- Delivered insights, customised dashboards, and ongoing support.
Proven success across
the Retail & Travel industries
Since 1996, Delacon has empowered retail giants, franchises, and SMEs with cutting-edge Call Tracking and analytics tools.
Your key tools
for retail success
Call Tracking
Track calls by channel, campaign, website source, search word, web page and more to measure and optimise performance and boost marketing ROI.
Call Management
Streamline customer service and help ensure calls are never missed with advanced routing and failover options.
Call Recording & Speech
Analytics
Automatically analyse customer conversations for insights to improve sales, service, compliance and operations.
SMS360
Streamline customer communication and increase conversions with automated SMS.
Professional Services
Access insights, training, and consulting to maximise impact and save time.
Integrations your teams already use
Delacon’s Call Tracking, Call Management and Speech Analytics software integrates with your favourite Martech, CRM, and BI tools for a complete view of your marketing performance.
Retail & Travel FAQs
How does Delacon help retail and travel businesses track marketing ROI?
Delacon’s Call Tracking reveals which marketing campaigns and channels drive phone enquiries, store visits, or bookings — helping retailers and travel brands optimise spend and improve sales conversion rates.
Can Delacon route customer calls to different stores or destinations?
Yes. With Call Management and geo-routing, calls are automatically directed to the most relevant store, branch, or travel agent based on caller location or IVR selection.
Does Delacon support seasonal or high-volume call periods?
Absolutely. Delacon’s cloud-based platform scales easily during peak seasons — such as holiday travel or retail sales periods — ensuring no call is missed.
How can Speech Analytics improve sales and customer experience?
By analysing call content and sentiment, Delacon identifies buying signals, upsell opportunities, and service gaps, helping your teams refine sales scripts and deliver better customer experiences.
Can retail and travel companies integrate Delacon with their booking or POS systems?
Yes. Delacon integrates with CRM, booking, and analytics platforms to give complete visibility from ad click to phone booking or in-store sale.
See how Delacon’s Call Management solutions
can transform your inbound operations
From multinational franchises to local businesses, Delacon’s Call Management, Call Tracking and Speech Analytics platform helps businesses of all sizes achieve measurable results. Request your demo today and see the difference.