Cut through the noise, surface instant insights, and automate reporting with Insights IQ
Delacon’s marketing intelligence platform brings data from your ads, analytics, CRM, and call solutions into one secure place. See what works, back every decision with data, and remove the manual work that slows teams down.
Visualise your data through customised dashboards and get meaningful reports to your clients.
Build a custom AI agent trained on your data that can answer questions, generate recommendations, or power reporting automations.
Why Insights IQ matters
Modern teams juggle dozens of platforms, exports, and dashboards. Critical insights get missed, reports take hours, and decisions lag behind performance. Insights IQ centralises your data, adds AI where it helps most, and turns reporting into a push-button process.
With Delacon’s Insights IQ, you can:
Make decisions faster with AI insights and clear visual dashboards.
Get proactive recommendations for budgets, bids, and channel mix.
Receive alerts when segments or campaigns underperform.
Automate reporting and workflows so teams spend time on strategy.
How Insights IQ works
Insights IQ unifies, analyses, and automates your marketing data end to end.
- Connect GA4, Google Ads, Microsoft Ads, Meta, Adobe, Salesforce, HubSpot, Snowflake, Amazon Ads, Google Sheets, and more.
- Harmonise metrics and dimensions across sources for apples-to-apples analysis.
- Automatic insights, anomaly alerts, and predictive guidance for SEO, SEM, and paid media. Built-in add-ons like iSpionage and Raven enable competitor and keyword tracking.
- Drag-and-drop widgets, filters, and white-label themes. Schedule delivery to stakeholders or clients.
- Route tasks and approvals, sync orders with your CRM, and remove spreadsheet handoffs.
- Role-based permissions for teams, clients, and franchise networks.
Ready to see Insights IQ in action?
Book a free demo and discover how Insights IQ turns raw data into clear, actionable direction.
Why choose Delacon?
Delacon’s analytics and telephony heritage means Insights IQ is built for accuracy, reliability, and scale.
Benefits at a glance:
- Clarity Across Channels: Calls, clicks, and CRM outcomes in one view.
- Prove ROI with Confidence: Attribute results from first click to final conversation.
- Instant Insights: AI surfaces what to fix and where to invest next.
- Automation Built In: From ingestion to reporting, reduce manual effort.
- Enterprise-Ready: Secure, compliant, and proven at scale.
Customised and enterprise solutions
Need more than out-of-the-box dashboards? Delacon can help you build your customised solution.
- Our team can tailor data models, calculated metrics, and connectors for your stack, then deploy branded reporting across business units or clients.
- We can also train a private AI agent on your datasets to answer questions and draft weekly insight summaries.
Insights IQ goes great with…
Call Tracking
Pull Delacon call data into your single source of truth for full attribution.
Call Management
Blend routing and IVR performance with media data to spot service gaps.
Call Recording & Speech Analytics
Join conversation insights with campaign data to improve outcomes.
Real Businesses
Real Success
20%
increase in ROI
Read more
16%
increase in ROASRead more
Increased sales by streamlining customer service for 350+ stores, routing callers to nearest location and reducing missed calls, recognised with national innovation award.Read more
Streamlined customer service for 1,000+ callers/day with integrated IVR automating validation of prospective jurors and providing court details.Read more
Improved reliability routing calls for emergency roadside assistance, for 20+ leading car manufacturers and fleet managers, including “real-time” failover for quick disaster recovery and business continuity.
Ready to level up your marketing intelligence?
Unify data, automate the grunt work, and get insights that move the needle with Delacon’s Insights IQ.