From an Attic in Australia to a Global Leader in Call Intelligence
Delacon’s journey began in 1996, operating out of a small attic in Sydney Australia with a singular focus on Call Management. What started as a modest operation has since grown into a world-leading provider of Call Tracking, Call Management, and Speech Analytics solutions, helping businesses, corporate enterprises, marketing agencies and government departments optimise their marketing and customer engagement strategies.
Over the past two decades, we have pioneered cloud-based telecommunications technologies, revolutionising the way businesses handle calls, analyse call data and measure campaign performance.
Today, Delacon is a leading international provider of Call Tracking, Call Management, and Speech Analytics solutions, trusted by organisations worldwide.
In 2023, Delacon was acquired by Volaris Group, a subsidiary of Constellation Software Inc. (TSX: CSU). While we continue to operate independently, being part of a global network provides us with the best of both worlds—the agility and culture of an independent business, backed by the stability, resources, and long-term vision of a leading international software group.
Our Vision
We strive to be the global leader in Call Tracking, Call Management, and Speech Analytics, setting new standards for capturing and analysing the entire customer journey and for managing customer service. Our vision is to provide businesses with the actionable intelligence needed to refine marketing strategies, improve customer experiences, and drive measurable success.
By continuously innovating and aligning with evolving market needs, we aim to deliver cutting-edge AI and automation solutions, ensuring long-term growth and operational excellence for our clients.
A Timeline of Innovation
The Early Years: Establishing Our Foundations
- 1996
Delacon launches in Sydney, focusing on Call Management solutions. - Early 2000s
Expansion into New Zealand, setting up our first international office in Auckland. - 2013
Official office opens in Bondi Junction, Sydney, as demand for advanced call solutions grows.
Expanding Our Solutions & Global Reach
- 2000s-2010s
Delacon expands its Call Management offerings and develops innovative solutions to streamline customer service. - 2008
Delacon releases Call Tracking, subsequently certified by Google (Google Partnership, 2014). - 2012
Delacon releases new cloud-based platform (vxml5) and numbering system for call ids, exceeding 100 Million at end 2024. - 2013
Delacon integrates Call Management solution for leading mobile phone provider to automate consumers hearing their account balances and top-ups. - 2013
Delacon signs up agency clients in Singapore and creates a new data centre there. - 2013
Delacon opens office in Japan. - 2014
Delacon expands its services in Asia to Hong Kong setting up data centers and bringing on clients. - 2015
Delacon opens additional office in USA. - 2015
Employsure (now Peninsula) adopts Call Tracking in Australia, achieving a 43% reduction in CPL in just 30 days, before rolling out to New Zealand and Canada. - 2015
Delacon exceeds 20,000 services being provided (Call Tracking, Call Management or Call Recording/Speech Analytics) - 2015
Delacon establishes presence in USA - 2016
Delacon expands its services in Asia setting up data centers and bringing on clients in Thailand and Vietnam - 2016
State Governments integrate Delacon’s Call Management solutions into their Jury Management Systems, automating and improving citizen communications. - 2016
Delacon roles out new UI/UX for online portal with reporting dashboard - 2017
Delacon expands its services further in Asia setting up data centers and bringing on clients in Malaysia - 2017
Speech Analytics is released, providing deeper customer insights and voice-to-text transcription capabilities. - 2018
First person on the ground in Europe working out of London, England. to Help expand European offering. - 2018
Delacon becomes GDPR compliant, meeting the highest European data privacy standards. - 2018
A top global electronics manufacturer and retailer deploys Speech Analytics to enhance customer service. - 2019
Bring on first client in the Middle East - 2019
Bridgestone implements Call Tracking, Call Management, Call Recording, and Speech Analytics across 300+ stores in Australia, with 150,000+ calls per month. - 2020
Delacon exceeds 90,000 services being provided (Call Tracking, Call Management or Call Recording/Speech Analytics) - 2020
Delacon releases new Google Analytics (GA4) Integration - 2020
Suncorp Insurance leverages Call Tracking to achieve a 14% reduction in CPA and a 16% increase in Return on Ad Spend (ROAS).
Becoming a Global Call Intelligence Leader
- 2020
Delacon achieves ISO27001 certification, meeting global data security standards. - 2022
Delacon team’s 26th birthday event with clients (including lawn bowls) - 2023
Delacon is acquired by Volaris, a global software company, opening new opportunities for innovation and expansion. - 2024
Expansion continues with the launch of our USA office. - 2024
Global partnership with TapClicks, integrating Call Tracking with marketing automation and reporting. - 2024
Release of SMS360, offering advanced SMS-based customer engagement and response automation. - 2024
Flight Centre expands its use of Call Tracking and Call Management, growing from Australia to multiple countries worldwide. - 2025
Delacon exceeds 160,000 services being provided (Call Tracking, Call Management or Call Recording/Speech Analytics)
Innovating for the Future
At Delacon, our feature-rich Call Tracking and Call Management solutions ensure that every touchpoint in the customer journey is measured, analysed, and optimised. Our powerful Speech Analytics enables businesses to transcribe calls, detect keywords, categorise conversations, and enhance lead conversion strategies.
Our solutions are designed to be seamlessly integrated with CRMs, Google Marketing Platform, and a wide range of other leading martech and analytics tools, ensuring that businesses have real-time insights to improve operations and marketing performance.
We recognise that no two businesses are the same, which is why we tailor our solutions to suit the specific needs of each client—whether you’re a global enterprise, a growing agency, or a government organisation looking to improve citizen engagement.
Meet the Team
At Delacon, our success is driven by a team of passionate experts dedicated to innovation in Call Tracking, Call Management, and Speech Analytics. With years of industry experience, our specialists work closely with businesses, agencies, and government organisations to deliver data-driven solutions that optimise marketing performance and customer engagement.
From technical support to customer success, every member of our team is committed to helping you unlock valuable insights, streamline customer service, and maximise ROI. Get to know the people behind Delacon who are here to support your success.
Join Us on the Journey
With a legacy of over 25 years of innovation, Delacon continues to pioneer new ways to optimise customer engagement, streamline business performance, and drive measurable results. If you’d like to learn more about how our solutions can transform your business, reach out to our team today.