Stop guessing. Measure the performance of your campaigns with Call Tracking.
Understand customer behaviour, optimise campaigns, and boost ROI with Delacon’s advanced Call Tracking software and analytics platform.
Track and measure your call data from one integrated platform.
With Call Tracking you can see the exact source your calls come from.
What is Call Tracking?
Inbound calls are vital to lead generation and customer service; with consumers often calling for quick answers to questions; yet often overlooked in marketing analysis.
Call Tracking empowers your business to be able to see where your calls are coming from and understand which online and offline channels, campaigns, website sources, Paid Search words, web pages, etc drive the most ROI.
Call Details
Call Details
Caller: 986 XXX XXXX
ID: 78957526500
Location: Canberra, Australian Capital Territory
Date and Time: 23 July 2024, 8:58 am
DTMG: 2 | Sales
Call Recording
Sentiment Analysis
positiveSource / Medium / Keyword / AdType
Google / Paid / Hotel Booking / Expanded Text Ad
Links
Landing page: example.com/hotels
Detailed page: example.com/hotels/booking
Referral page: example.com
Call Details
Call Details
Caller: 986 XXX XXXX
ID: 78957526500
Location: Canberra, Australian Capital Territory
Date and Time: 23 July 2024, 8:58 am
DTMG: 2 | Sales
Call Recording
Sentiment Analysis
negativeSource / Medium / Keyword / AdType
Google / Paid / Hotel Booking / Expanded Text Ad
Links
Landing page: example.com/hotels
Detailed page: example.com/hotels/booking
Referral page: example.com
Call Tracking by the numbers…
With Delacon’s
Call Tracking solutions, you can:
Track every call back to its marketing source, whether online or offline.
Measure campaign performance by ad, search word, or landing page.
Optimise marketing ROI, reduce Cost Per Lead (CPL), reduce Cost Per Acquisition (CPA) and increase Return on Ad Spend (ROAS).
Ready to see Delacon in action?
Book a free demo and discover how Delacon can help you track, manage, and analyse calls to boost conversions and improve performance.
How Call Tracking works
Delacon’s Call Tracking connects online and offline marketing efforts:
- Track every call with precision using dynamic numbers that link each visitor’s session data—including source, campaign, ad, and search term—for accurate attribution.
- To analyse call data in your preferred reporting platform – e.g. Google Ads, Analytics, Campaign Manager and SA360, Adobe Marketing Platform, Microsoft Ads (Bing), Meta (Facebook), Salesforce, Google Big Query and Looker Studio, PowerBI, TapClicks, Domo, Tableau and many more.
- Track calls back to search words, ads, landing pages, and campaigns.
- Use AI-enabled tools to improve marketing campaigns and sales strategies.
Why Choose Delacon?
Delacon’s Call Tracking software is trusted by global brands to deliver measurable results.
Benefits at a glance:
- Global Experience: Delacon is a global solution with over 25 years industry experience.
- Trusted: Delacon is trusted by world-recognised brands to handle their Call Tracking and management.
- Full Automation: Effortlessly track calls and attribute them to campaigns.
- Actionable Insights: Gain valuable data to optimise campaigns down to the search word level.
- Cost Efficiency: Reduce CPL/CPA and boost ROAS.
- Scalable Integrations: Works seamlessly with Google, Adobe, Salesforce, Power BI, and more.
Call Tracking goes great with…
Call Management
Streamline customer service and help ensure calls are never missed with advanced routing and failover options.
Call Recording & Speech Analytics
Automatically analyse customer conversations for insights to improve sales, service, compliance and operations.
SMS360
Streamline customer communication and increase conversions with automated SMS.
Professional Services
Access insights, training, and consulting to maximise impact and save time.
Integrations
Integrate your call data with a number of leading third-party platforms.
Ready to Unlock
the Power of Call Tracking?
Discover how Delacon’s Call Tracking solutions, call analytics platform, and Speech Analytics can help your business optimise marketing ROI and enhance customer experience.