Stop guessing. Measure the performance of your campaigns with Call Tracking.

Understand customer behaviour, optimise campaigns, and boost ROI with Delacon’s advanced Call Tracking software and analytics platform.

Track and measure your call data from one integrated platform.

With Call Tracking you can see the exact source your calls come from.

What is Call Tracking?

Inbound calls are vital to lead generation and customer service; with consumers often calling for quick answers to questions; yet often overlooked in marketing analysis.

Call Tracking empowers your business to be able to see where your calls are coming from and understand which online and offline channels, campaigns, website sources, Paid Search words, web pages, etc drive the most ROI.

43%
of all search-related conversions now happen over the phone.

47%
of mobile searchers are more likely to explore other brands if there’s no phone number in search results.

65%
of businesses say phone calls are their highest quality lead source.

162bn
customer calls from mobile are expected this year — double what it was just five years ago.

7.7
channels are now used on average by US marketers to reach and interact with customers.

30%
faster — how much quicker inbound callers convert than other leads.

Delacon’s Call Tracking connects online and offline marketing efforts:

Dynamic Phone Numbers

  • Track every call with precision using dynamic numbers that link each visitor’s session data—including source, campaign, ad, and search term—for accurate attribution.

Seamless Integrations

  • To analyse call data in your preferred reporting platform – e.g. Google Ads, Analytics, Campaign Manager and SA360, Adobe Marketing Platform, Microsoft Ads (Bing), Meta (Facebook), Salesforce, Google Big Query and Looker Studio, PowerBI, TapClicks, Domo, Tableau and many more.

Real-Time Data Attribution

  • Track calls back to search words, ads, landing pages, and campaigns.

Insights and Optimisation

  • Use AI-enabled tools to improve marketing campaigns and sales strategies.

Benefits at a glance:

  • Global Experience: Delacon is a global solution with over 25 years industry experience.
  • Trusted: Delacon is trusted by world-recognised brands to handle their Call Tracking and management.
  • Full Automation: Effortlessly track calls and attribute them to campaigns.
  • Actionable Insights: Gain valuable data to optimise campaigns down to the search word level.
  • Cost Efficiency: Reduce CPL/CPA and boost ROAS.
  • Scalable Integrations: Works seamlessly with Google, Adobe, Salesforce, Power BI, and more.

Real Businesses
Real Success

20%
increase in ROI
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16%
increase in ROASRead more

75%
improvement in Cost Per Opportunity
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43%
decrease in CPLRead more

67%
decrease in CPA
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