Feed call data into your software platforms
Delacon’s Call Tracking, Call Management, Call Recording, and Speech Analytics solutions seamlessly integrate with leading Martech, CRM, BI, and Telephony platforms.
We provide a wide range of off-the-shelf integrations and customised integrations, with examples listed below.
Note: When planning to integrate third-party software, please confirm with Delacon the latest availability and test for compatibility with your version/configuration of the software.
Call Tracking Integrations
Delacon integrates with a number of leading off-the-shelf solutions to enhance your Call Tracking and improve your caller insights and data. Some of our integrations include:
Customised Call Tracking Integrations
Examples of customised software integration development to enhance Call Tracking and optimize marketing ROI:
- Bridgestone – Integrated with their CRM system (POS) to capture sales transactions, automatically match them to Call Tracking data and push the results for Google Marketing Platform and Looker Studio dashboard, helping them reduce CPL/CPA and increase Return On Ad Spend.
- Peninsula – Customised their Salesforce integration to push bespoke Call Tracking data to it then receive qualified leads back, automatically match then to Call Tracking data, etc, resulting in a 43% reduction in CPL over a 30-day period.
- APIs for automatically pushing or pulling call data into other platforms in real-time or as batch processes.
- Integrations with telephony systems via SIP/VOIP to reduce costs and automatically push Call Tracking data.
Call Management Integrations
Call Management integrations include:
- Various call routing options automatically forwarding calls to your various answering points, such as IVR, geo-routing and automatic failover options, providing redundancy in case of unanswered calls or outages in your internal phony system or at telephony carrier level.
- Pushing call data to Google Big Query, supporting customized Google Looker Studio dashboard and connection to other BI platforms.
- Off-the-shelf integration with Genesys call centre platform.
Customised Call Management Integrations
Examples of customised software integration development to enhance Call Management, streamline customer service and cut call costs:
- Department Of Justice – Provided tollfree phone number and IVR integrated with Jury Management System so callers could be automatically validated as prospective jurors then hear details about their court appearance, and have the option to be routed to an operator.
- Large Franchise Network of Electricians – Integrated inbound calls with their job management system so if a caller rang back, their call would be automatically routed to the same franchisee they initially spoke to.
- Salary Packaging & Employee Benefits Card Line – Provided tollfree number and IVR integrated with their system to give card balances after prompting for their subscriber number and last 4 digits on their card, plus option to speak to an operator.
- APIs for automatically pushing or pulling call data into other platforms in real-time or as batch processes.
- Integrations with telephony systems via SIP/VOIP to reduce costs and automatically push Call Tracking data.
Call Recording & Speech Analytics Integrations
Delacon provides Call Recording and Speech Analytics options on the same cloud-based platform as Call Tracking and Call Management, for a fully integration and seamless solution. Links to Call Recordings can also be made available (subject to formal approval) via the same call logs, APIs and Google Big Query integration, supporting connections to other software platforms. Speech Analytics results can also be pushed to other systems via Google Big Query and Speech Analytics API. Speech Analytics can also automatically identify sales leads versus other calls and push the results to Google Analytics.
Google Marketing Suite
Google’s impressive suite is further enhanced through the integration of Delacon’s Call Tracking solution. If you’re using Google Analytics, Ads, Tag Manager, or DoubleClick, our software seamlessly plugs in for your benefit.
Website Analytics
With the integration of Call Tracking into a web analytics platform such as Google Analytics, you can not only measure the customer’s journey from their online exploration through to the offline call but you’ll be able to look at web engagement and phone analytics side by side in one platform.
Bid Management
Accessed through your bid management platform, with the addition of Call Tracking you’ll be able to make more informed marketing decisions and optimise paid campaigns from a position of complete knowledge. With the inclusion of call data you will have a true representation of the success of online campaigns. Delacon’s Call Tracking integrates with Acquisio, Google Ads, Marin Software, and more.
Third-Party Ad Server
Sizmek MDX empowers advertisers to design and manage digital ads across channels while leveraging analytics to optimise campaign performance. However, relying solely on online click data misses a key metric—calls, which often indicate higher purchase intent. By integrating call data with Sizmek’s reporting tools, businesses can gain a complete view of online and offline conversions, accurately assess campaign impact, and refine marketing strategies for maximum ROI.
Affiliate Marketing Platform
Affiliate marketing platforms typically track only online clicks, missing valuable call-driven leads. By integrating Delacon’s Call Tracking, businesses can accurately attribute both online and offline conversions, ensuring affiliates are fairly rewarded. This enhances performance measurement, optimises affiliate strategies, and maximises ROI from marketing campaigns.
CRM Software
If inbound phone calls are an important part of the sales journey for your customers, then the integration of Delacon’s Call Tracking solution and your CRM is essential. You’ll be able to track, measure and follow new leads from that all-important original touch point, through the various stages of the journey and pinpoint the final method that led to the sale.
As well as our native Salesforce integration, Delacon can integrate with many other CRM and reporting platforms via Zapier (e.g. HubSpot and Zoho) and via our APIs. For example, we can push Call Tracking data to Salesforce and provide a CRM Upload API for you to push sales or qualified leads back to Delacon system, which will then automatically match the CRM and Call Tracking data and optionally push the results to Google Ads, Analytics and/or Campaign Manager/SA360. This can help reduce your CPA and increase Return On Ad Spend, as well as provide valuable insights by tracking your customer’s complete journey – from marketing campaign that first captured their interest, to inbound phone call to final conversion. This can also be combined with Speech Analytics to further optimise sales and customer service
Marketing Automation
Integrating Call Tracking into your marketing automation software will give you greater insights into your customers’ journeys, which in turn will give you the vital information to streamline your marketing automation campaigns and increase conversions.
Workflow, Ordering and Insights
TapClicks’ Orders and Workflow solution simplifies and centralizes your advertising operations, cutting production costs and providing full visibility into performance.
Landing Page Optimisation
Integrating Call Tracking into your marketing automation software will give you greater insights into your customers’ journeys, which in turn will give you the vital information to streamline your marketing automation campaigns and increase conversions.
Tag Manager
To easily roll out Delacon’s Call Tracking solution on your website, our system is integrated with a range of tag management software. If your website currently employs Google Tag Manager, Tealium, SuperTag or Ensighten to implement code, it’s a simple process to add the Call Tracking code to your tag manager, which will then fire Delacon’s solution across your site.
Personalisation
Web page personalisation provides your website users with personalised and relevant content. By using data collected from a user’s prior experience on the website, web pages will display personalised content that helps improve customer engagement. Delacon’s Call Tracking data can be used alongside web data in this process to fine tune the personalisation of web content.
Automation
Automation tools allow you to automate processes and workflows, allowing tasks to run in the background without human interaction. Delacon’s call analytics solution can be integrated with automation tools allowing call data to be incorporated in the automation process.
Business Intelligence
To efficiently use Business Intelligence software it’s essential to have all relevant data. This data presents businesses with great opportunities to formulate a range of reports and to drill down into the information collected to uncover unique insights and observations.
Customer Experience
Customer experience platforms collect information about how each customer interacts with the company, allowing your business to manage, measure and improve the digital customer experience. Delacon’s Call Tracking solution can be integrated with customer experience platforms to track the customer journey from the initial call and directly to all marketing initiatives and the sales outcomes.
Ready to unlock the power
behind your call data?
With Delacon’s Call Tracking, Call Management, and Speech Analytics solutions you can analyse the data from your calls and manage how your calls are handled all from one platform.