Gain valuable insights and drive ROI with Call Tracking

Delacon’s Call Tracking gives you the insights and tools you need to measure marketing performance and optimize your online and offline campaigns.

Streamline customer service and ensure calls aren’t missed with Call Management solutions

With Delacon’s Call Management options you can easily customize what happens when you receive a call, improve reliability and have real time reporting. Options include IVR, geo-routing, automatic failover, email alerts and more.

Unlock powerful insights and
ensure compliance with Speech Analytics

Speech Analytics gives you complete visibility into your customer journey and helps ensure compliance — optimise customer service, marketing, and sales with actionable call data.

Trusted by leading brands worldwide

Measure and manage your calls from one platform

At Delacon, we provide Call Tracking, Call Management, and Speech Analytics options that bridge the gap between your online and offline marketing, streamline customer service, help ensure you never miss calls and provide valuable customer and operational insights. Track every call, analyze customer behaviour, and optimize your marketing ROI—all in one seamless solution.

Integrate your systems seamlessly

Connect with platforms like Google Ads, Salesforce and Adobe Analytics.

Boost customer satisfaction

Analyze calls to identify trends, improve agent performance and never miss an opportunity.

Get more data, grow your leads

Turn call data into actionable insights to increase leads and grow your business.

Ready to see Delacon in action?

Book a free demo and discover how Delacon can help you track, manage, and analyze calls to boost conversions and improve performance.

Your key tools
for success

Call Tracking

Track calls by channel, campaign, website source, search word, web page and more to measure and optimize performance and boost marketing ROI.

Discover Call Tracking

Call Management

Streamline customer service and help ensure calls are never missed with advanced routing and failover options.

Learn more about Call Management

Call Recording & Speech Analytics

Automatically analyze customer conversations for insights to improve sales, service, compliance and operations.

Explore Call Recording & Speech Analytics

SMS360

Streamline customer communication and increase conversions with automated SMS.

Learn more about SMS360

Professional Services

Access insights, training, and consulting to maximize impact and save time.

See our Professional Services

Real Businesses
Real Success

20%
increase in ROI
Read more

16%
increase in ROASRead more

75%
improvement in Cost Per Opportunity
Read more

43%
decrease in CPLRead more

67%
decrease in CPA
Read more

“We saw a 20% ROI increase on our Call Tracking investment based on prospects that converted through offline channels. Delacon helps us better understand how each digital media channel performs and how we can extract more value from them.”
Mitchell Leman, Media Marketing Manager at nib

“As a result of the improved tech workflow with integrations across Delacon, Salesforce, Zapier, and Google Ads, we’ve delivered a 43% reduction in CPL over a 30-day period. In addition, we’re driving more quality leads, with Accepted Rate raising from 65% to 71%, a 9% jump.”
Mark Lawson, Head of Growth & Marketing at Peninsula Australia and New Zealand

“Clients can now log into the TapClicks dashboard to view phone call metrics from Delacon and assess insights from hundreds of other marketing channels in one place. Due to our ability to refine campaigns and conduct AB testing, most of our clients see an increase in sales and revenue very quickly after they’ve onboarded with us. TapClicks and Delacon are two critical tools we use for that purpose.”
Tasha Velican, Analytics Director at iNC Digital Media

“Suncorp wanted to know how digital efforts resulted in sales revenue. Measurement of phone calls generated from paid media was an absolute requirement. Delacon was able to provide a customized level of data being reported and optimized around that was an insurance sector first.”
Sandra Pigram, Head of Channel Partnerships at Delacon

Seamless integrations with leading platforms

Delacon’s Call Tracking, Call Management and Speech Analytics software integrates with your favourite Martech, CRM, and BI tools for a complete view of your marketing performance.

Explore all integrations

Call Tracking, Call Management, and Speech Analytics FAQs

How does Call Tracking work?

Delacon’s Call Tracking enables businesses to attribute inbound calls to their original marketing source—whether it’s Paid Search, Organic Search, Social Media, Display Ads, email campaigns, or offline channels like print or radio. Our platform dynamically assigns trackable phone numbers to different marketing efforts, capturing details such as Google Click ID (GCLID), paid keywords, campaign, ad copy, referring source, landing page, and user session data. This data seamlessly integrates into Google Analytics, Google Ads, Salesforce, and other Martech & CRM platforms, helping you track and optimize marketing ROI effectively.

How does Call Tracking help optimize marketing ROI?

Without tracking phone calls, businesses miss out on key attribution insights for marketing campaigns. Call Tracking helps by: Identifying which marketing channels, campaigns, and keywords generate phone leads and actual sales. Automatically pushing qualified sales leads to Google Analytics and Google Ads for bidding optimisation. Allowing businesses to reduce wasted ad spend by focusing on high-converting campaigns. Supporting omnichannel attribution, bridging the gap between online clicks and offline phone sales.

What integrations are available for Call Tracking?

Delacon offers seamless integrations with top Martech, CRM, and analytics platforms, including: Google Ads & Google Analytics – Optimize bidding based on actual phone sales data. Salesforce, HubSpot, and other CRMs – Track entire customer journeys from marketing to conversion. Google Looker Studio & Power BI – Visualise Call Tracking data in customized dashboards. Search Ads 360 (SA360) – Enable automated value-based bidding for higher return on ad spend (ROAS). Facebook (Meta) & Bing Ads – Extend attribution insights across multiple advertising platforms. TapClicks – Connect to a leading bid management and website analytics platform. Power BI – Get even more unique insights by connecting to your business intelligence platform.

How do I route phone calls?

Delacon has provided Call Management solutions since 1996, offering toll-free and local numbers worldwide with advanced VoIP/SIP capabilities. Our call routing options include IVR, geo-routing, and time-based routing, ensuring calls are directed efficiently. Failover protection automatically redirects unanswered calls, while cloud-based voicemail captures missed calls. Businesses can update answer points in real time, improving flexibility and responsiveness. These solutions help streamline customer service, reduce missed calls, and provide valuable insights. Delacon supports large franchises, multi-site businesses, and international clients in optimising call handling.

How do I ensure calls are never missed?

Delacon’s Call Management solutions improve reliability by ensuring calls are always answered. Built-in redundancy automatically switches to an alternative carrier or answer point in case of outages. Failover routing directs unanswered calls to backup locations, and cloud-based voicemail captures missed calls with instant email alerts. These features are crucial for industries like emergency services and government agencies. For example, Court Services VIC uses Delacon’s IVR integration to provide automated jury duty information and operator transfers, ensuring no important call is missed.

What reporting and integration options are there for phone calls?

Delacon offers real-time reporting via our portal and integrates with platforms like Google Looker Studio, TapClicks, Salesforce, and Genesys. Businesses can connect call data to CRM, Martech, and BI systems using APIs and Webhooks, ensuring seamless data flow. Automatic missed-call alerts help track unanswered calls, while Call Recording and Speech Analytics provide deeper insights. These tools help businesses optimize marketing, improve lead attribution, and enhance customer experience by analysing call performance across all touchpoints.

Does Delacon provide Call Recording and Speech Analytics?

Yes, Delacon provides Call Recording and AI-powered Speech Analytics for inbound calls. Dual-channel recording separates caller and agent audio for better analysis. Businesses can use Delacon’s system or integrate existing recordings to automatically categorise calls, detect key topics, and analyze sentiment. These insights help optimize marketing, improve customer service, and monitor agent performance, turning phone conversations into actionable data for better decision-making.

How can I improve sales via phone?

Delacon’s Speech Analytics identifies sales leads, buying signals, upsell opportunities, and cost concerns. It tracks frequently spoken keywords to optimize marketing content and improve sales strategies. Integrated with Call Tracking, it links calls to marketing campaigns, allowing businesses to measure ROI and refine ad targeting. Sales leads can be automatically pushed to Google Analytics for better ad optimisation. By analysing sentiment and common objections, businesses can enhance conversations, increase conversions, and drive higher revenue.

How can I improve customer service via phone?

Speech Analytics helps businesses improve customer service by analysing sentiment, detecting complaints, and ensuring compliance with scripts and protocols. It identifies trends in customer concerns, helping businesses refine self-service options and reduce agent workload. Businesses can quickly filter and review relevant call recordings to address service issues and enhance interactions. These insights improve customer satisfaction, streamline call handling, and reduce churn, creating a more efficient and customer-focused experience.

What reporting and integrations are available for Call Recording and Speech Analytics?

Delacon provides real-time reporting and custom dashboards through Google Looker Studio, Power BI, Tableau and TapClicks for example. Businesses can integrate Speech Analytics with CRM and BI platforms using APIs, ensuring seamless data tracking. Automated reports highlight trends and KPIs, while call recordings offer deeper insights into customer interactions. These tools help businesses optimize marketing, improve sales conversions, and enhance service quality by transforming call data into actionable intelligence.

Ready to unlock the power
behind your call data?

With Delacon’s Call Tracking, Call Management, and Speech Analytics solutions you can analyze the data from your calls and manage how your calls are handled all from one platform.