Trusted by leading brands worldwide

Measure and manage your calls from one platform

At Delacon, we provide Call Tracking, Call Management, and Speech Analytics options that bridge the gap between your online and offline marketing, streamline customer service, help ensure you never miss calls and provide valuable customer and operational insights. Track every call, analyze customer behaviour, and optimize your marketing ROI—all in one seamless solution.

Integrate your systems seamlessly

Connect with platforms like Google Ads, Salesforce and Adobe Analytics.

Boost customer satisfaction

Analyze calls to identify trends, improve agent performance and never miss an opportunity.

Get more data, grow your leads

Turn call data into actionable insights to increase leads and grow your business.

Real Businesses
Real Success

20%
increase in ROI
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16%
increase in ROASRead more

75%
improvement in Cost Per Opportunity
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43%
decrease in CPLRead more

67%
decrease in CPA
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Delacon’s Call Tracking, Call Management and Speech Analytics software integrates with your favourite Martech, CRM, and BI tools for a complete view of your marketing performance.


How does Call Tracking work?

Delacon’s Call Tracking enables businesses to attribute inbound calls to their original marketing source—whether it’s Paid Search, Organic Search, Social Media, Display Ads, email campaigns, or offline channels like print or radio. Our platform dynamically assigns trackable phone numbers to different marketing efforts, capturing details such as Google Click ID (GCLID), paid keywords, campaign, ad copy, referring source, landing page, and user session data. This data seamlessly integrates into Google Analytics, Google Ads, Salesforce, and other Martech & CRM platforms, helping you track and optimize marketing ROI effectively.

How does Call Tracking help optimize marketing ROI?

Without tracking phone calls, businesses miss out on key attribution insights for marketing campaigns. Call Tracking helps by: Identifying which marketing channels, campaigns, and keywords generate phone leads and actual sales. Automatically pushing qualified sales leads to Google Analytics and Google Ads for bidding optimisation. Allowing businesses to reduce wasted ad spend by focusing on high-converting campaigns. Supporting omnichannel attribution, bridging the gap between online clicks and offline phone sales.

What integrations are available for Call Tracking?

Delacon offers seamless integrations with top Martech, CRM, and analytics platforms, including: Google Ads & Google Analytics – Optimize bidding based on actual phone sales data. Salesforce, HubSpot, and other CRMs – Track entire customer journeys from marketing to conversion. Google Looker Studio & Power BI – Visualise Call Tracking data in customized dashboards. Search Ads 360 (SA360) – Enable automated value-based bidding for higher return on ad spend (ROAS). Facebook (Meta) & Bing Ads – Extend attribution insights across multiple advertising platforms. TapClicks – Connect to a leading bid management and website analytics platform. Power BI – Get even more unique insights by connecting to your business intelligence platform.

How do I route phone calls?

Delacon has provided Call Management solutions since 1996, offering toll-free and local numbers worldwide with advanced VoIP/SIP capabilities. Our call routing options include IVR, geo-routing, and time-based routing, ensuring calls are directed efficiently. Failover protection automatically redirects unanswered calls, while cloud-based voicemail captures missed calls. Businesses can update answer points in real time, improving flexibility and responsiveness. These solutions help streamline customer service, reduce missed calls, and provide valuable insights. Delacon supports large franchises, multi-site businesses, and international clients in optimising call handling.

How do I ensure calls are never missed?

Delacon’s Call Management solutions improve reliability by ensuring calls are always answered. Built-in redundancy automatically switches to an alternative carrier or answer point in case of outages. Failover routing directs unanswered calls to backup locations, and cloud-based voicemail captures missed calls with instant email alerts. These features are crucial for industries like emergency services and government agencies. For example, Court Services VIC uses Delacon’s IVR integration to provide automated jury duty information and operator transfers, ensuring no important call is missed.

What reporting and integration options are there for phone calls?

Delacon offers real-time reporting via our portal and integrates with platforms like Google Looker Studio, TapClicks, Salesforce, and Genesys. Businesses can connect call data to CRM, Martech, and BI systems using APIs and Webhooks, ensuring seamless data flow. Automatic missed-call alerts help track unanswered calls, while Call Recording and Speech Analytics provide deeper insights. These tools help businesses optimize marketing, improve lead attribution, and enhance customer experience by analysing call performance across all touchpoints.

Does Delacon provide Call Recording and Speech Analytics?

Yes, Delacon provides Call Recording and AI-powered Speech Analytics for inbound calls. Dual-channel recording separates caller and agent audio for better analysis. Businesses can use Delacon’s system or integrate existing recordings to automatically categorise calls, detect key topics, and analyze sentiment. These insights help optimize marketing, improve customer service, and monitor agent performance, turning phone conversations into actionable data for better decision-making.

How can I improve sales via phone?

Delacon’s Speech Analytics identifies sales leads, buying signals, upsell opportunities, and cost concerns. It tracks frequently spoken keywords to optimize marketing content and improve sales strategies. Integrated with Call Tracking, it links calls to marketing campaigns, allowing businesses to measure ROI and refine ad targeting. Sales leads can be automatically pushed to Google Analytics for better ad optimisation. By analysing sentiment and common objections, businesses can enhance conversations, increase conversions, and drive higher revenue.

How can I improve customer service via phone?

Speech Analytics helps businesses improve customer service by analysing sentiment, detecting complaints, and ensuring compliance with scripts and protocols. It identifies trends in customer concerns, helping businesses refine self-service options and reduce agent workload. Businesses can quickly filter and review relevant call recordings to address service issues and enhance interactions. These insights improve customer satisfaction, streamline call handling, and reduce churn, creating a more efficient and customer-focused experience.

What reporting and integrations are available for Call Recording and Speech Analytics?

Delacon provides real-time reporting and custom dashboards through Google Looker Studio, Power BI, Tableau and TapClicks for example. Businesses can integrate Speech Analytics with CRM and BI platforms using APIs, ensuring seamless data tracking. Automated reports highlight trends and KPIs, while call recordings offer deeper insights into customer interactions. These tools help businesses optimize marketing, improve sales conversions, and enhance service quality by transforming call data into actionable intelligence.