Real Estate Brand gains clearer customer insights and improved marketing ROI with Delacon

_{The Challenge:}
Understanding which campaigns were truly driving sales

As Australia’s largest and most successful residential developer, Real Estate Brand has sold, leased, and managed over 79,000 residential apartments and hotel suites across Sydney, Melbourne, Brisbane, Canberra, and the Gold Coast. With such a large and active property portfolio, their marketing team was investing heavily in digital media campaigns to generate high-quality leads.

However, Real Estate Brand faced a key gap: while they could track form submissions and online activity, they lacked visibility into what was driving inbound phone calls—many of which represented their most valuable leads. Without accurate call attribution data, it was difficult to assess the ROI of different campaigns and optimize media spend effectively.

Suncorp, one of Australia’s largest financial services providers, offers a wide range of banking, insurance, and superannuation products. With leading brands such as GIO, AAMI, Shannons, and APIA, Suncorp had successfully optimized its online marketing efforts but lacked visibility into how phone calls influenced sales.

_{The Solution:}
Advanced Call Tracking and recording integrated across Real Estate Brand’s campaigns

To solve this, Real Estate Brand partnered with Delacon and their media agency to implement advanced Call Tracking and Call Recording solutions across their digital ecosystem. Delacon’s platform integrated seamlessly with their marketing stack—Google Ads, Google Analytics, and their CRM—providing full visibility into what sources, keywords, landing pages, and campaign types were driving phone inquiries.

They also used Delacon’s call recording functionality to better understand the conversations between agents and potential customers. This enabled their sales teams and agency partners to A/B test landing pages, review call quality, and identify areas for training and improvement.

“With Delacon’s Call Tracking, Real Estate Brand was able to see which campaigns, pages, and keywords were driving the highest volume of calls—and more importantly, which ones converted. This allowed them to make smarter decisions and achieve real ROI improvements.”

– David Weir, Sales Director, Delacon

_{The Results:}
Smarter marketing, better conversions, and deeper insights

Thanks to Delacon’s solutions, Real Estate Brand could:

• Identify high-performing marketing channels and reduce waste on underperforming ones.
• Qualify leads more effectively based on campaign and call data.
• Optimize their landing pages and campaigns using A/B testing informed by call attribution.
• Use Call Recording to improve training and ensure high service standards across their teams.

In addition to these performance gains, Real Estate Brand now had one central source of truth for their digital and call data—streamlining reporting and empowering better decisions across marketing and sales.

_{Looking Ahead:}
Scaling insights and automation across more developments

Following the success of their initial implementation, Real Estate Brand is looking to scale Call Tracking and Speech Analytics across more development projects and marketing campaigns. With a clearer view of the customer journey—from digital ad to phone conversation—they are well positioned to continue driving growth, improving conversion rates, and delivering high-value experiences for property buyers and renters.