Marketing teams today are expected to do more with less – prove ROI, optimise every marketing dollar, and make faster decisions using data they can trust.
That’s why our latest Delacon Portal update focuses on strengthening the areas that matter most to enterprise marketing teams: marketing attribution, CRM visibility, security, and reporting efficiency.
Here’s what’s new.
Extend Your Marketing Attribution Beyond Google
Many organisations run campaigns across multiple advertising platforms, yet measuring performance consistently can still be a challenge.
With our new Microsoft Ads integration, marketers can now extend offline conversion tracking beyond Google Ads, providing greater visibility into how phone enquiries contribute to campaign performance across multiple paid media channels.
Combined with Delacon’s existing attribution capabilities, marketing teams can make more informed optimisation decisions using a broader view of their customer acquisition data.
Better Visibility Into Offline Conversion Performance (CRM Data Matching)
Offline conversions remain one of the biggest blind spots for many marketing teams.
This release introduces several enhancements that make CRM upload reporting more transparent and easier to manage, helping teams gain greater confidence in their conversion data.
New improvements include:
- Upload status visibility for Google Ads, Microsoft Ads and BigQuery.
- A dedicated Call Conversion Reporting page for monitoring CRM upload activity.
- More comprehensive exports that reflect the full reporting period and include richer CRM data.
- Cleaner datasets that remove unnecessary technical fields, making analysis easier.
These updates reduce the time spent validating data while giving marketing teams greater confidence that offline conversions are successfully flowing into their reporting platforms.
Enhanced Speech Analytics Report
We’ve enhanced our Speech Analytics reporting experience with new visualisation options for users that have enabled this feature, including:
- Word Clouds
- Interactive charts
- Detailed table views
These enhancements make it easier for marketing teams to identify emerging customer trends, common enquiries, campaign messaging opportunities, and recurring themes from thousands of conversations.
The result is faster access to insights that can improve marketing performance, customer experience, and lead quality.
Enterprise Security Built for Modern Marketing Teams
As organisations grow, managing user access securely becomes increasingly important.
This release introduces Multi-Factor Authentication (MFA) to help organisations strengthen account security while simplifying access management across teams.
We’ve also improved session management behind the scenes to deliver a more secure and reliable user experience.
For enterprise organisations, these enhancements support stronger governance while reducing friction for everyday users.
A Faster Experience Across the Platform
We’ve continued refining the Delacon Portal to make everyday reporting faster and more intuitive.
This release includes improvements to CRM workflows, reporting performance, navigation, and data exports helping teams spend less time managing reports and more time acting on insights.
In addition, we’ve delivered a broad range of maintenance updates and performance improvements across the platform to ensure a smoother, more reliable experience.
Designed to Help Marketing Teams Make Better Decisions
Every enhancement we deliver is focused on one goal: helping marketers better understand what drives customer engagement and revenue.
Whether it’s expanding attribution across more advertising platforms, improving visibility into offline conversions, uncovering richer conversation insights, or strengthening enterprise security, these updates are designed to help marketing leaders make more confident, data-driven decisions.
We’re excited to continue building the Delacon platform and look forward to sharing more innovations in the months ahead.