The new Delacon Portal, named Genesis, is live. It is a foundation-level upgrade to how enterprises understand customer interactions and optimise marketing performance. Built for organisations where calls, compliance, and complex journeys matter, Genesis brings customer interactions, Martech and CRM outcomes, and marketing investment into one clear, trusted view. This is not a cosmetic refresh. It is the Delacon platform you already rely on, evolved into a faster, more intuitive analytics workspace that enables confident attribution, board-ready ROI visibility, and quicker decision-making.
See what works. Back every decision.
A modern analytics workspace for confident decisions
Genesis delivers the Delacon data you already trust through a faster, more intuitive experience designed for high-stakes, multi-channel environments.
Dashboard
What’s new at a glance
- Faster insights across customer interactions: Advanced inbound call filtering by channel, campaign, and intent. Global search, saved views, and seamless drill-downs into call details, including AI-powered Speech Analytics.
- Clearer reporting and visualisation: Embedded Looker Studio dashboards for exec and operational reporting, flexible charts, cleaner pages, exportable data, and dedicated cost and invoice reporting for ROI analysis. Schedule reports and alerts to reach the right stakeholders automatically.
- CRM-connected performance intelligence: Direct visibility of matched CRM outcomes against calls across reports, a simplified integrations screen, and clear status on data flows and error states for confident attribution.
- Simpler configuration at enterprise scale: Visibility of enabled features by service and export, improved custom tracking setup, bulk configuration across services and locations, and visual IVR and call flow management.
- Smarter access, alerts, and governance: More intuitive user access control, improved email alert configuration and templates, and visibility into bulk SMS delivery status.
- Faster, cleaner UX: Modern interface, consistent layouts, quicker load, and persistence of filters and report layouts so your preferred views are ready on login.
Call Log Report
Why it matters
Marketing and performance teams: Spend less time stitching data and more time acting on it. Identify high-value leads, compliance-sensitive conversations, and the campaigns and keywords driving real outcomes.
CMOs and leaders: Gain board-ready visibility that connects spend to interactions and revenue without juggling disconnected tools.
IT and compliance: Stronger governance, auditability, and reliability with clear controls over access, integrations, and data flows.
Built for complex, high-consideration journeys
- Finance and Insurance: Confident attribution across digital and call-driven journeys, clear ROI visibility, and strong governance through CRM alignment and access control.
- Automotive: Faster insights across multi-location and dealer campaigns, clear attribution from national media to dealership outcomes, and reliable reporting for OEMs.
- Healthcare: Secure access to sensitive interaction data, visibility into enquiry outcomes via CRM, and operational efficiency without sacrificing compliance.
Call Recording Analysis
Designed for agencies and enterprise teams
Agencies get multi-client reporting with saved views, faster delivery of client insights, and clear proof of ROI across channels. Enterprise teams get board-ready reporting, operational confidence, and scalable, compliant analytics infrastructure.
Proven where it matters
Genesis is built on the Delacon capabilities already trusted by enterprise marketing teams in complex, regulated, high-spend environments.
- Financial Services and Insurance
Leading insurers use Delacon to connect inbound calls to paid media. The result is clearer attribution, double-digit CPA reductions, and board-ready ROI visibility across Google Ads, Meta, and programmatic channels. - Automotive and Dealer Networks
National automotive brands and dealer groups rely on Delacon to measure call-driven conversions by location. They improve media efficiency and lift qualified lead volumes without increasing spend. - Healthcare
Healthcare providers and health-focused organisations gain visibility into call-driven patient enquiries with compliance-aware attribution. Teams optimise campaigns confidently and understand demand across service lines. - Agencies and Enterprise Marketing Teams
Performance agencies and in-house teams use Delacon’s CRM-connected reporting and Speech Analytics to prove revenue impact, protect budgets, and scale what works.
Genesis brings these proven strengths into a faster, more intuitive Delacon Portal that supports the next phase of enterprise growth with confident attribution and quicker insights.
Naming the journey
Genesis establishes the base for a long-term evolution of the Portal, with future releases aligned to an Exploration and Discovery theme that signals precision, trust, progress, and insight.
Integration Partners
Be among the first to experience Genesis
Book a guided walkthrough of the Next-Generation Delacon Portal to see how Genesis delivers clearer attribution, faster insight, and the confidence to invest where performance is proven.